Several characters.
Characters can be gained from the shop, events, minigames, collection and bundles. Some of them can be used in minigames and will earn XP to raise their star level.
Some characters also have task where you cangain tokens, coins and XP.
Non-playable characters[]
Several characters are featured in the game that cannot be welcomed, assigned to shops, or otherwise played with. Most of them serve as narrators or antagonists in the story, or perform other in-game actions.
- Muffins
- Muffins spawns randomly in Ponyville inside a cardboard box. She can appear anywhere on the map, including dark expansion zones. If you tap on the box, Muffins will appear from under it and grant a random amount of Bits
and, rarely, a Gem 
. Afterwards, she will interact with the other ponies for a while before hiding again. Finding her is a task for a few quests. Muffins is called "the pony in the box" in-game.
- Construction Worker
- This character can be seen whenever a building is being created, simply observing the site and building it with a hammer. He does not speak or interact with the player. In addition, when in Edit mode, the worker's profile image appears at the lower left of the screen.
- Shadowbolts
- The Shadowbolts are Nightmare Moon's agents. These pegasi fly at the player during the Cloud-Clearing Minigame. Hitting them causes a loss of momentum and all collected clouds.
- The playable characters who were also known as "The Shadowbolts" were based on them.
- "Archer"
- When playing the Ball Bounce game, if the player misses the ball, "Archer" will roll it back into play after a few seconds.
- Lord Tirek
- Lord Tirek is the main antagonist in Everfree Forest. He can be fought in a turn-based minigame.
Quest-givers[]
Several ponies give quests throughout the game (see Ponyville quests, Canterlot quests, and Seasonal quests). This allows the player more interaction with these ponies. These quest givers include Spike, Twilight Sparkle, Pinkie Pie, Applejack, Rarity, Fluttershy, Rainbow Dash, and Lovestruck.